Zac Bernauer
Creative Strategist & Marketing Consultant
Philadelphia-based strategist and performer specializing in brand voice, creative communications, and campaign strategy, for theater, entertainment, and nonprofits.
My Approach
Collaboration in Marketing Strategy
Marketing only works when people feel heard. I start with your story, what you’ve tried, what has worked, and what is in the way. From there I shape strategy that is grounded in your reality, not pulled from a template.
Data-Driven Creativity
Data only comes alive when it is paired with imagination. I dig into the numbers to see what your audience is really saying, then turn those insights into creative strategies and content that connect.
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Client Satisfaction
Successfully Served Over 250 Misson-Driven Clients and Growing
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Thought Leader
Accomplished Podcaster, Educator, Producer, Event Host, and Writer
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8+ Years of Marketing Experience
Expertise in B2B and B2C Engagement
Creating and Scaling a Strategic Social Media Service
We started with a question: could we offer content that felt strategic, consistent, and human without overwhelming the client or the team? I helped shape the service from the inside out, guiding everything from structure and systems to tone and delivery. What started as a test with four clients grew into a sustainable model serving over 50, proving that clarity and creativity can (and should) grow together.
Case Studies
Creative and Campaign Strategy for a National Communications Conference
We started with a challenge: how do you reintroduce a brand in a way that feels clear, confident, and true to its audience? I helped guide the creative and strategic rebuild, shaping tone, messaging, and experience from the first teaser to the final recap. The event became a launchpad. It drove ticket sales, strengthened relationships, and created momentum for future offerings and long-term growth.
Latest Articles
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Latest Articles |
What Clients are Saying
"Zac’s easy-going, relational approach made the process enjoyable, while his up-to-date recommendations kept us ahead of the curve."
Tika Stock, City Life Philly
"Zac connects with people effortlessly, translating complex concepts into practical strategies that resonate with our team."
Maggie Freeman, 2|42 Community
Areas of Expertise!
Communications Strategy
Creative Planning
Digital Advertisement and Promotion
Social Media Strategy
Internal Communications
External Communications
Website
Crisis Communications
And More!
In live theater, the guest experience starts long before the curtain rises. Ushers and greeters play a crucial role in managing lobby traffic, easing long lines, and creating memorable interactions. Learn how front-of-house teams can turn downtime into engagement, boost sales, and build patron loyalty through simple, intentional hospitality.